Case Western Reserve University
Brand Evolution, Strategic Positioning, Print Design
Cleveland is a city on the way up – and CWRU is at the economic, cultural, and academic center of that revival. With maker-spaces, intentional connections, and resources beyond the campus boundaries, CWRU has spent years encouraging people to “think beyond the possible,” and is now realizing that potential for their students, faculty, and alumni.
Creative Idea – A Never-Ending Fuel Supply
The ability to keep going – no matter how far or how broad you want to go – depends on your ability to replenish your fuel. And there is no fuel like ideas. While science teaches us that energy is stored in bonds, the same can be said for ideas. The bonds between people and between diverse fields of study hold the promise of incredible energies to transform ourselves, our ideas and the world around us. The ability to synthesize information in new ways yields energy much greater than the sum of its parts. We are harnessing the energy from everything we do, as a university and as alumni, and unleashing it as solutions that take us to places we never imagined.