Astrazeneca

Campaign Strategy, Launch Video

There are few things as essential to life as breathing. So when acute ashma is restricting patients’ ability to breathe, it’s keeping them from fully experiencing all of life’s moments. That’s why WeFight, in partnership with AstraZeneca, developed Vik Asthma, a messenger-based digital companion to help people connect to better care.

After a successful pilot in France, AstraZeneca wanted to bring the international rollout to life in a way that showed exactly how emotional the science could be for someone suffering with this disease. So with our friends at Toast + Jam we developed videos to support the launch, and showcase
how 315 million asthmatics breathing better would be a beautiful thing.